Are you a Potterhead that’s planning to visit the Harry Potter Store New York for the first time!? With so much to see, do, and eat at this magical and immersive experience, you can easily spend the whole day taking it all in! I know I did lol and would totally do it all over again in a heartbeat! Only we Potterheads can understand one another’s passion for the Wizarding World of Harry Potter!
To make your experience on visiting the Harry Potter Store NY as enchanting as possible, I’ve put together the ultimate guide on 20+ Fun Things To See, Do, and Eat at the Harry Potter Store New York for all you first-time visitors! You’ll also find prices in this guide on some of the magical merch & food you can shop for!
Get your wands and portkey ready because I promise you’re going to have an incredible and fun-filled day! Let’s go!!!
What is the Harry Potter Store New York exactly?
If you’ve been hiding in your common room for far too long, the Harry Potter New York is the world’s only official Harry Potter Flagship Store located in the heart of New York City next to the iconic Flatiron building! Talk about bloody iconic!
Spanning three floors and over 20,000 sq. ft, the immersive retail experience carries the largest collection of Harry Potter and Fantastic Beasts merchandise in the world split into 15 different themed areas as well as being home to New York’s only Butterbeer Bar and two Wizarding World VR Experiences! Harry Potter fans will also find exclusive products, movie props, and interactive elements, all celebrating different facets of the wizarding world in one store! Most of the unique products at the Harry Potter Store NYC are exclusive to New York – there really isn’t anything else like this anywhere in the world!
Where is the Harry Potter Store New York Located?
935 Broadway, New York, NY 10010
Main entrance on Fifth Avenue and 22nd street.
20+ Fun Things To Do At The Harry Potter Store New York
1. Choose Your Favorite Wand At The Wand Shop
The wand chooses the wizard. Which is calling to you? The Wand Shop at Harry Potter NY has over 50 wands to choose from that were inspired by beloved characters, locations, and props from the Wizarding World!
Some of the unique wands that you’ll find between the shelves piled high are those owned by iconic characters such as Harry, Ron, Hermione, Dumbledore, Draco, Voldemort, Bellatrix Lestrange, and much more! They even have a one-of-a-kind Golden Snitch wand that’s exclusive to Harry Potter New York!
Cost | Prices For Wands At Harry Potter Store NYC
Fun Fact: The core of a wand is a magical substance that has been placed in the length of the wood, which can be anything from unicorn hair, dragon heartstring, or Phoenix feathers.
2. Experience The Interactive Wand Table
Within the wand shop, you’ll come across a cool interactive wand table that has a blue glow reminiscent of a pensieve! The table has 9 key character wands that you’re invited to touch and put to the test! As you hold each wand you learn more about its history and its core makeup. There’s also a chance to wand duel with other fans!
- The Pensieve is a very rare magical device (stone basin covered in mystic runes and milky, ethereal liquid) that allows one to revisit captured memories – either of their own or from someone else.
- Wands are fiercely loyal to their owners. The Elder Wand on the other hand is completely “unsentimental” – it will only be loyal to strength.
3. Seek Out A Patronus
Also within the vicinity of the wand shop, you’ll come across multiple digital windows that exhibit an enchanting forest that transforms throughout the day and reflects all the different seasons! Within the forest, you’ll find a bunch of your favorite characters patronuses roaming through the trees! If you’re patient enough and have a sharp eye, you can even spot Dumbledore’s Phoenix Patronus in a never before seen Harry Potter New York exclusive experience!
Fun Fact: Most wizards can’t produce a full Patronus. It’s considered one of the most difficult spells for a witch or wizard to master. A Patronus is an advanced spell that draws upon a wizards/witches happiest memories to produce a shield to help protect themselves from Dementors (terrifying creatures that feed on human happiness and leave a human vessel that’s full of nothing but depression and despair).
4. Indulge In Some Butterbeer & Magical Sweets At New York’s Only Butterbeer Bar
What is a Butterbeer bar? The Butterbeer bar at the Harry Potter Store NYC is a spellbinding bar that serves Butterbeer in several delectable forms such as draft (you can take the tankard home as a souvenir – just give it a good rinse at the Butterbeer washing station after you are done), ice cream, and bottled form which are all non-alcoholic and vegan! You’ll also find a wide range of enchanting wizarding world-inspired snacks and quality beverages!
Let’s talk about the ambiance! Fans visiting the Butterbeer bar for the first time will be greeted by a giant cascade of glowing Butterbeer bottles each completed with a collectible MinaLima label (MinaLima is the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films)! To make the experience even more magical, fans can watch the sweet butterscotch drink flowing across the ceiling in copper pipes! There’s also a brick wall full of faux Butterbeer barrels! The whole vibe of the area is truly a work of art! There are tons of angles and perspectives to play with here if you’re into photography!
Cost | Price For Butterbeer at Harry Potter New York
Tankard of Butterbeer: $12.00 (You can take the tankard home as a souvenir)
A cup of Butterbeer Ice Cream: $8.00
Bottled Butterbeer: $6.00
Bottled Butterbeer 4 Pack: $16.00
Cost | Price For Snacks and Other Beverages At Harry Potter New York
Hedwig Cupcake: $9.00
Daily Prophet Cupcake: $9.00
Galleon Chocolate Brownie: $9.00
Chocolate Wands: $9.00
Happee Birthdae Harry Cake: $15.00
Weasley Jumper Cookies: $8.00
Sorting Hat Cookie: $8.00
Golden Snitch Cookie: $5.00
Vegan Deathly Hallows Cookie: $6.00
Hogwarts Express Cookie: $15.00
Hogwarts House Cake: $48.00
What is Butterbeer? Butterbeer is the signature beverage in the Wizarding World of Harry Potter! In the books, Harry and his friends get the honor of visiting a picturesque snowcapped wizarding village called Hogsmeade which is bustling with enchanting shops, an inviting tavern, and more! In Hogsmeade, their favorite place to grab Butterbeer is The Three Broomsticks – a popular inn and pub!
What does Butterbeer taste like? Butterbeer tastes like a mixture of cream soda and butterscotch – it’s topped with a thick layer of tasty whip cream!
- Made and brewed in the U.K, bottled Butterbeer has a style that is entirely unique and comes in a beautifully crafted souvenir glass bottle!
- Exclusive to Harry Potter New York, the bottled Butterbeer label is only available in-store. It’s designed in rich reds, whites, and blues reminiscent of the US flag, the collectible label features the MACUSA and Butterbeer insignias.
- Since 2010, you were only able to get Butterbeer delectables at Warner Bros. Studio Tour London and any of the Universal Parks and Resorts.
5. Become Part Of The Adventure With Two Wizarding World VR Experiences
Potterheads at the Harry Potter Store NYC have the exciting opportunity to immerse themselves into two different virtual reality experiences – Harry Potter Chaos At Hogwarts & Harry Potter Wizards Take Flight!
What is Harry Potter VR at Harry Potter Store NY?
Chaos At Hogwarts & Wizards Take Flight are both two immersive and thrilling virtual reality experiences that take fans into the spellbinding world of Harry Potter. Each Harry Potter VR experience is full of immersive adventure and action! Wearing state-of-the-art VR technology, including headsets, hand and foot trackers, backpacks, and peripheral wands, Potterheads will experience beloved characters, whimsical creatures, breathtaking landscapes, and so much more!! Wands at the ready cause you’ll be in for the ride of a lifetime!!
What is Chaos At Hogwarts about?
“Chaos at Hogwarts” transports Potterheads into the wizarding world where they take on the role of a Hogwarts student! You’re given the chance to select your Hogwarts House & customize your avatar! You as the student have just missed the Hogwarts Express at King’s Cross Station – Platform 9 3/4! But fret not because everyone’s favorite house elf – Dobby, helps you get to Hogwarts School of Witchcraft and Wizardry! He does require your help of course to deliver a mysterious suitcase to Professor Dumbledore – top secret Hogwarts business! As you journey through the enchanting castle of Hogwarts you’ll meet a ton of magical characters & creatures such as Hogwarts ghosts, chatty portraits, Cornish pixies, and more! Stay on the offense and have your wand at the ready!! The ending is up to you…
What type of VR gear do you use to experience Chaos At Hogwarts? You wear VR headset, hand and foot sensors, a light backpack, and wield a wand to physically cast spells!
How many people can ride Chaos At Hogwarts? Up to 6 guests can explore the stage in a social free roam! If you have less than six people in your group, then you’ll be placed with others.
How old / tall do you have to be to ride Chaos At Hogwarts? Guests must be at least 10 + years old & 48 inches tall. Kids ages 10-12 must be accompanied by an adult.
Where is Chaos At Hogwarts? Located on the second floor within the Plush Toys & Games section of the store.
How long is Chaos At Hogwarts? About 10-15 mins. Make sure to check in 30 minutes ahead of your scheduled time.
Is Chaos at Hogwarts wheelchair accessible? Yes
What is Wizards Take Flight about?
“Wizards Take Flight” takes Harry Potter fans on a thrilling aerial adventure on their own broom through the skies of London and above Hogwarts School of Witchcraft & Wizardry before heeding Hagrid’s call for help!
Potterheads must help Hagrid by defeating a gang of Death Eaters that have invaded the stormy skies of London using their wands to cast spells! The mission is complete with life-like sensory effects such as wind & rain making the immersive virtual landscapes that much more thrilling! Right before you’re attacked by Death Eaters, guests do get the chance to warm up & get adjusted to their broom & environment by free-flying around the enchanted grounds of Hogwarts Castle! A truly breathtaking sight!
What type of VR gear do you use to experience Wizards Takes Flight? You wear a VR headset, hand sensors, and wield a wand to physically cast spells. You are seated the entire time!
The “gear up” room resembles a Quidditch team changing room! After donning all the necessary gear, you then get to select your Hogwarts House and customize your avatar! After that, you’re given a tutorial on how to cast spells with your wand. You’re finally put to the test before entering the VR room – you must cast “alohomora” to get the doors to open – so much fun!
How many people can ride Wizards Takes Flight? Up to 6 guests – there’s a broom for each guest at the broomstick stations, set up in a circle. If you have less than six people in your group, then you’ll be placed with others.
How old / tall do you have to be to ride Wizard Take Flight? Guests must be at least 10 + years old & 54 inches tall. Kids ages 10-12 must be accompanied by an adult.
Where is Wizards Takes Flight? Located on the basement level of the store next to the Jewelry shop.
How long is Wizards Takes Flight? About 10-15 mins. Make sure to check in 30 minutes ahead of your scheduled time.
Is Wizards Takes Flight wheelchair accessible? Yes
How much does Harry Potter Chaos At Hogwarts & Harry Potter Wizards Take Flight cost?
Harry Potter Chaos At Hogwarts Cost: $37 per ticket
Harry Potter Wizards Take Flight Cost: $37 per ticket
Where can I purchase tickets for Harry Potter Chaos At Hogwarts & Harry Potter Wizards Take Flight?
You can ONLY purchase official tickets to both Harry Potter VR experiences through the Harry Potter Store NY official website here! Any other tickets purchased through a third-party retailer will NOT be accepted! Save yourself the trouble lol! It’s highly recommended that you pre-book your VR tickets in advance!
VR reservations include access to Harry Potter New York – you don’t need to register in the Harry Potter New York virtual queue. You may proceed to the front of the line when you arrive.
Can I see both Harry Potter Chaos At Hogwarts & Harry Potter Wizards Take Flight on the same day?
Sure you can! But you need to book reservations at least one hour apart!
Which Harry Potter VR experience is the best – Harry Potter Chaos At Hogwarts or Harry Potter Wizards Take Flight?
Both are so much fun and depend on what your preference is. If you want a thrilling & physically engaging experience then book Wizards Take Flight. If you want a beginner-friendly yet thrilling seated experience then book Chaos at Hogwarts! I personally really enjoyed Wizards Take Flight – I just love a physical challenge!
6. Shop for Chocolate Frogs, Bertie Botts Every Flavour Beans, Peppermint Toads, Exploding Bon Bons, Fizzing Whizzbees, and more at the Confectionary Shop!
Those that have a sweet tooth can rejoice as the Harry Potter Store NY has its very own confectionary shop full of magical & delectable sweets from Honeydukes for tasting! You’ll find popular wizard sweets such as Chocolate Frogs, Bertie Botts Every Flavour Beans, Peppermint Toads, Exploding Bon Bons, Fizzing Whizzbees, Caramel Cobwebs, Fudge Flies, Bottles Butterbeer, Shock-O-Choc, Ton Tongue Toffee, and more!
Cost | Prices at the Confectionary Shop – Harry Potter Store NY
Chocolate Frogs with Lenticulated Wizard Card: $12.00
Bertie Botts Every Flavour Beans Tin Box: $20.00
Bottled Butterbeer: $6.00 | $16.00 (Pack of 4)
Honeydukes Apothecary Jars: $26.00
Exploding Bon Bons: $10.00
Peppermint Toads: $9.00
Fizzing Whizzbees: $10.00
Ton Tongue Toffee: $12.00
Caramel Cobwebs: $8.00
Fudge Flies: $9.00
- Honeydukes is the legendary sweet shop located on High Street in the all-wizarding village of Hogsmeade.
- There are only 102 known flavors of Bertie Botts Every Flavour Beans in the Wizarding World.
7. Walk Through An Archway Made Of Spell Books & Browse For Your Favorite Harry Potter & Fantastic Beasts Books!
Relive the magical adventures of the Harry Potter & Fantastic Beast books within this enchanting area of the store! Potterheads will get the chance to walk through an impressive entrance that involves an archway made of spellbooks surrounded by brick walls! As you make your way through the archway made of spell books you’ll want to bring your attention to the ceiling as you’ll see a spellbinding display of all the Harry Potter books written by JK Rowling! All of the Harry Potters books look as if they’re floating above you! It truly is a visual feast for the eyes!
The archway of the spellbooks & ceiling of floating books makes for a wonderful photo op!
Aside from all of the magical & eye-catching elements on display in the area, you can shop & browse for all of your favorite Harry Potter & Fantastic Beasts books found on display on several bookshelves. There’s a mix of traditional and special edition illustrated books throughout! What’s your favorite Harry Potter book? Mine would have to be Harry Potter and The Goblet of Fire!
Fun Fact: More than 500 million copies of the Harry Potter books have sold worldwide and have been translated into more than 60 languages!
8. Marvel & Shop For Magical Artwork At The House Of MinaLima
Art lovers will appreciate this area of the store as the House of MinaLima is both a gallery and store showcasing several graphic art from the Wizarding World designed exclusively by MinaLima, the graphic design duo behind all of the Harry Potter and Fantastic Beasts movies! Potterheads can discover all sorts of unique finds created by the talented duo such as Harry’s Hogwarts acceptance letters which can be seen flowing out of the iconic fireplace from the Sorcerer’s Stone movie, several issues from the Daily Prophet, Platform 9 3/4 train tickets, Marauder’s Map, Colorful prints from the Wizarding World, Ministry of Magic Wanted Posters, and Xenophilius Lovegood’s very own newspaper, The Quibbler!
- Before the Harry Potter Store New York opened, you could only visit the House of MinaLima in London’s very own Soho neighborhood which opened on the 6th of June 2016! Now visitors in New York can visit America’s first and only House of MinaLima at the Harry Potter Store NY which opened on June 3, 2021.
- If you look closely at the wallpaper at the House of MinaLima you’ll notice that it features Sirius Black’s ancestral family tree. This artwork was featured in Harry Potter and the Order Of The Phoenix.
- If you look on the floor at the House of MinaLima you’ll see the full Marauders Map on display.
- The founders of MinaLima, Eduardo Lima and Miraphora Mina have worked together since 2001.
9. Pose Inside One Of Hagrid’s Boots
Ever wondered what it would feel like to walk in Hagrid’s shoes? Now you can! This little photo op area in the store is next to the Magical Creatures Plush Toy & Games shop and has two giant hollow shoes where Harry Potter fans can dip their feet and experience the very being that is half-giant & half-human!
- Despite his love of all animals, Hagrid is surprisingly allergic to cats!
- Hagrid’s genetic makeup makes him very resistant to stunning spells. He also has incredible strength and is a very skilled crossbowman.
- Because of Hagrid’s sheer size, he can’t ride a broomstick like other wizards, and can only ride a magical motorbike!
10. Measure up yourself against a life-sized Hagrid Chart
Aside from posing inside one of Hagrid’s shoes, Harry Potter fans can also measure themselves against a life-sized Hagrid chart! The 9-foot ruler on display is such a fun element for curious fans to see where they stand next against the half-giant & half-human being! Don’t forget to snap a photo of you two and Fang (Hagrid’s adorable pet boarhound dog)!
- On film, Hagrid is actually smaller in comparison to his book counterpart. In the film version, he is about eight feet, six inches; in the book, he is described as 11 feet, six inches!
11. Shop for Whimsical Plush Toys, Broomsticks, Lego Kits, Board Games, & More Under The Dirigible Plum Tree – Magical Creatures Plush Toys & Games Shop!
Stuffed animal / plush toy enthusiasts will enjoy this whimsical area under the Dirigible Plum Tree at the Harry Potter Store NYC! Here you’ll find all sorts of beloved magical creatures to shop for! Such as Hedwig (Harry Potter’s Snowy Pet Owl), Dobby The House Elf, Scabbers (Ron’s Pet Rat), Crookshanks (Hermionie’s Pet Cat), The Sorting Hat, Buckbeak the Hippogriff, Niffler, Pickett the Bowtruckle, Pygmy Puff (Ginny’s pet Puffskein) and so much more! You’ll even find broomsticks, Harry Potter Lego kits & board games too! Remember to Keep off the Dirigible Plums!
Cost | Prices for Magical Creature Soft Toys at Harry Potter Store NY
Hedwig Soft Toy – Medium: $20.00
Hedwig Soft Toy – Large: $30.00
Hedwig Puppet: $35.00
Dobby Soft Toy: $30.00
Sitting Niffler Plush: $30.00
Scabbers Plush: $30.00
Sorting Hat Puppet: $30
Fang Boardhound Soft Toy: $30.00
Fawkes Large Plush: $30.00
Buckbeak the Hippogriff: $30.00
Pickett In Your Pocket: $10.00
Purple Pygmy Puff Plush with Sound: $20.00
Pygmy Puff Soft Toy: $19.65
Hungarian Horntail Dragon Plush: $30.00
The Monster Book of Monsters Plush: $30.00
The Mandrake Plush: $30.00
Aragog Plush: $20.00
Nagini Snake Plush: $20.00
Harry Potter Kawaii Plush: $20.00
Ron Kawaii Plush: $20.00
Hermionie Kawaii Plush: $20.00
Luna Lovegood Kawaii Plush: $20.00
Dobby Kawaii Plush: $20.00
Knight Bus Plush: $30.00
Pink Pygmy Puff Plush with Sound: $20.00
Fun fact: Dirigible Plums are orange fruits (resembling an orange radish) that grow upside down on a bush, appearing to float in the air. They’re believed to enhance the “ability to accept the extraordinary” within those who consume them. Luna Lovegood wears the fruits as earrings!
Easter Egg: There’s a mini Dirigible plum tree with several holes right across from the large one that stands in the center of the store. If you peek into one of the holes, you’ll uncover Pickett The Bowtruckle!
12. Go On A Scavenger Hunt In Search Of Authentic Props From The Harry Potter Movies
Ever dreamed of seeing some authentic props from the Harry Potter movies in person? The Harry Potter Store NY has 12 unique movie props (including Ravenclaw’s Diadem, The Golden Snitch, Tom Riddles Diary with the Basilisk Fang stabbed into it, Nimbus 2001, A Death Eater Mask, and The Golden Egg) spread throughout the vicinity in 9 cases. To make the experience more exciting, fans have the option of going on a mini scavenger hunt to locate these actual movie props with the help of a map that you receive when you enter the store!
To complete the hunt, you’ll also need to download the Harry Potter Fan Club app (iPhone user click here! | Android user click here!) you’ll need it to collect “Enchanted Keys”. If you scan the “Enchanted Keys” at each prop case with your phone, it will grant you access to behind-the-scenes footage from the movies, and fun facts about the prop! The fun doesn’t end there, once you collect all 9 “Enchanted Keys” you get a secret password that you’ll need to whisper to one of the store’s cashiers, in return, you get a free gift!
Fun Fact: The Original Snitch was not a ball, but actually a bird called a Golden Snidget.
13. Shop Gear From Your Favorite Hogwarts House (Gryffindor, Slytherin, Ravenclaw, Hufflepuff)
Potterheads can shop & show off their house pride with curated merchandise on display at the House Celebration area! You’ll find all sorts of merch from each house all in one room such as robes, hoodies, t-shirts, spirit jerseys, scarves, gloves, hats, Loungefly bags, pins, banners, keychains, and more!!
Cost | Prices For Apparel & Accessories At Harry Potter Store New York
Loungefly Bags: $40.00-$75.00
Knitted Sweater: $60.00-$85.00
Knitted Hat: $20.00
Knitted Gloves: $15.00
Kids Sweatshirts: $45.00
Spirit Jerseys: $40.00-$69.00
Kids Spirit Jerseys: $49.00-$55.00
School Cardigan: $75.00-$90.00
Keychain / Keyring: $10.00-$15.00
- Gryffindor embodies courage, bravery, nerve, and chivalry. Colors: Red & Gold. Element: Fire
- Slytherin embodies ambition, cleverness, leadership, and resourcefulness. Colors: Green & Silver. Element: Water
- Ravenclaw embodies intelligence, learning, wisdom and wit. Colors: Yellow & Black. Element: Earth.
- Hufflepuff embodies justice, loyalty, patience, and a propensity for hard work. Colors: Blue & Bronze. Element: Air
14. Shop For Exclusive Jewelry and Collectibles
Jewelry fanatics & collectors will appreciate this section of the Harry Potter New York store! It’s hard to miss when there’s a breathtaking and gigantic gold time-turner floating above the section. Here you’ll find everything from one-of-a-kind exclusive jewelry pieces such as necklaces, charm bracelets, rings, Swarovski earrings, and more! The collector’s section of the store has all sorts of movie prop replicas such as the infamous Wizard’s Chess Set, Nimbus 2001, Chocolate Frog, Hufflepuff Cup, Tom Riddle’s Diary, Ravenclaw’s Diadem, Magical Creature Figurines, and more!
Cost | Price For Jewelry & Collectibles At The Harry Potter Store NYC
Sword of Gryffindor: $300.00
The Diadem of Ravenclaw: $130.00
The Cup of Hufflepuff: $40.00
Tom Riddle’s Diary: $30.00
Wizard’s Chess Set (Final Challenge): $400.00
Gringott’s Bank Coin Collection: $30.00
Chocolate Frog Replica: $15.00
Magical Creature Figurines: $30.00
Hogwarts Express Bookends: $95.00
Dobby Bookend: $45.00
Swarovski Hedwig Crystal: $185.00
Harry Potter Mirror of Erised Jewelry Wall Cabinet: $399.00
Dark Mark Bracelet: $120.00
Dark Mark Necklace: $95.00
Dark Mark Single Earrings $60.00
Fun Fact: Tom Riddle created his first Horcrux (Diary) at the age of sixteen after murdering Myrtle Warren (aka Moaning Mrytle). Talk about spine-chilling!
15. Explore The Dark Arts
Dark arts enthusiasts will feel right at home in this basement section of the store as you can shop for all your Dark Arts needs! Your eyes will immediately gravitate towards the ceiling as the illusion of Lord Voldemort’s snake, Nagini, slithers over shoppers. The beautiful cellar was inspired by the Ministry of Magic, Azkaban, and Deathly Hallows – the combination of the glossy green brick walls, Floo-Powder-themed elevator, Deathly Hallows-themed mirrors, and Death Eaters Masks makes this section such a visual feast for the eyes! Personally one of my favorite sections in the store!
Fun fact: Visitors with sharp ears at the Dark Arts section can hear Nagini whispering Parseltongue!
16. Take A Selfie In Front Of A Deathly Hallows-Themed Mirror
The Dark Arts section of the Harry Potter Store NY has two Deathly Hallows-themed mirrors in each corner of the room! They make such a unique selfie moment!
Fun Fact: The Deathly Hallows symbol represents three powerful & magical artifacts created by Death. The symbol consists of the Elder Wand, an extremely powerful wand that was considered invincible; the Resurrection Stone, a stone that could summon the souls of the dead, and the Cloak of Invisibility, which helps the user become completely invisible when worn. The symbol as a whole includes a triangle that represents the Invisibility Cloak, the line – Elder Wand, and a circle – Resurrection Stone!
17. Snap a Photo Of You and Nagini Together
Before you leave the Dark Arts section of the Harry Potter Store NY. Be sure to snap a photo of you & Nagini! Play around with your camera angles – crouch down, elevate your phone, or try using the Ultra Wide lens on your phone. All in all, just have fun with it!
Fun Fact: Nagini is a Maledictus. A Maledictus is a carrier of a blood curse that will ultimately destine them to transform permanently into a beast!
18. Ride The Floor Powder Themed Elevator
After you’ve explored the whole lower level of the Harry Potter Store NYC make your way to the next floor up by riding the Floo Powder Themed elevator – you can always go up the stairway guarded by the rotating Griffen but the journey up the elevator is much cooler!
You can catch the elevator tucked in the corner of the Dark Arts section of the store. It’s not hard to miss as the outside of the elevator doors are designed with bright orange burning flames. As the doors open, you’re hit with a visual feast for the eyes as the illusion of green fiery flames engulfs the interior of the elevator. You definitely feel like you’re traveling through the Floor Network!
Fun Fact: The Floo Network is a mode of transportation in the wizarding world in which a witch or wizard goes from one place to another by means of Floo powder and a fireplace. Place a pinch of silvery Floo powder in the fire, and it becomes green and harmless!
19. Personalize Your Very Own Acceptance Letter, Wand, Robe, Hogwarts Trunk, Notebook, and Pen At Things That Must Be Named
If Harry Potter fans are looking for a one-of-a-kind gift then they must visit Things That Must Be Named, the destination for personalization including an acceptance letter with your name, engravement on your wand / pen, embossing a journal, or embroidering a House robe with your name! Remember one can never have enough!
Fun Fact: Every Hogwarts acceptance letter the owls brought to Harry in the first film was handwritten!
Cost | Price To Personalize Item At Harry Potter Store New York
Acceptance letter (Personalization included): $25.00
Engravable pens: $18.00 + $10 for Personalization
Notebooks: $20.00 + $10 For Personalization
Notebooks: $20.00 + $10 For Personalization
Robe with Personalization: $100.00
Large Hogwarts Trunk with Personalization: $100.00
Mini Hogwarts Trunk with Personalization: $60.00
Hogwarts School Trunk Combo with Personalization: $140.00
Gryffindor Gift Trunk with Personalization: $250.00
Slytherin Gift Trunk with Personalization: $250.00
Ravenclaw Gift Trunk with Personalization: $250.00
Hufflepuff Gift Trunk with Personalization: $250.00
20. Discover The Atrium of Awe + Pose For A Photo In Front Of The Majestic Griffin
Potterheads that step into the center of the store, will discover the Atrium of Awe. You can shop from a range of products exclusive to New York. The majestic Griffin usually found guarding the entrance to Dumbledore’s office is the grand centerpiece of this room! If you’re patient, you can magically see it rotate above the spiral staircase. Don’t forget to pose for a photo in front of the Griffin before you venture off from the Harry Potter Store NYC!
Fun Fact: The majestic Griffin housed within Harry Potter New York is cast from the original prop seen on-screen!
21. Snap A Photo At A London-style Red Phone Box Before You Venture Off To The Ministry Of Magic
Before you venture off to the Ministry of Magic. be sure to snap a photo of yourself inside a London-style red phone booth! To help set the stage for that perfect photo, the red phone booth has a brick wall backdrop with Wanted Posters of Harry Potter, Bellatrix Lestrange, Sirius Black, Newt Scamander, Fenrir Greyback, and more scattered all over!
Fun Fact: Visiting the Ministry of Magic requires a witch / wizard to dial (62442, the word M-A-G-I-C) once inside the red telephone booth!
Is visiting Harry Potter Store New York worth it?
Visiting the Harry Potter Store NY is definitely worth it! The experience is truly a one-of-a-kind experience for Harry Potter fans! The magical immersive experiences that come into play really take the shopping experience to another dimension. Being able to also browse & shop for exclusive items and see some of the actual props from the Harry Potter movies is such a cool experience! If you love taking pictures then the photo opportunities at the Harry Potter Store NYC are endless! I encourage you to be creative, let go of all your troubles, and just have fun! Get ready for the experience of a lifetime!
Let me know in the comments which experience at the Harry Potter Store NY you’re looking forward to! If you had the chance to visit the Harry Potter Store New York, which experience would you highly recommend to other first-time visitors? Also to all my fellow Potterheads, what house do you belong in? I obviously, rep Slytherin of course haha! I love connecting with other Harry Potter fans! Let’s connect on social media here! 🙂
If you want to be in the know of more cool things to do in New York City, then don’t forget to follow me on all my social platforms & subscribe to my newsletter!
Be sure to also check out my Ultimate Harry Potter Gift Guide it has over 100+ amazing gift ideas for die-hard fans!
If you want to know what camera gear I use to capture all of my travel content be sure to check out my blog post here.
Frequently Asked Questions
How to enter the Harry Potter Store New York? Is there an entrance fee? Virtual Queuing System / QR Code?
The great thing to know about visiting the Harry Potter Store New York is that it’s free to enter meaning more spending money on Harry Potter gifts! Yay!! You also have to be aware that because of how popular the Harry Potter fandom is & Covid still being prevalent throughout the world, there’s a virtual queuing system in place which means that there will be some advance planning required before visiting. Fans will need to scan a QR code outside the store to secure a spot in the queue (new daily code from 9 am – maximum of 6 per group).
Once you’ve accomplished that, you can go about your day in New York and tackle some other activities nearby. The Harry Potter Store NY will send you a text message when it’s your turn to walk into the store. After receiving the notification, you have one hour to return to the store and enter this Wizarding World of Harry Potter! Depending on the time of day and week you may be lucky and not have to go through with the whole virtual queuing system. I went early in the day – during the middle of the week and walked right into the store without having to wait. Just plan accordingly!
What are Harry Potter Store New York’s Opening Hours?
The Harry Potter store opening hours are from Morning to Saturday from 9 am to 9 pm and Sunday from 9 am to 7 pm. The virtual queue opens at 9 am every day. For the latest information on opening hours and virtual queue, visit the store’s website and Instagram.
When did Harry Potter Store New York open?
The Harry Potter Store New York opened on June 3, 2021.
Who created the Harry Potter VR experiences – Chaos At Hogwarts & Harry Potter Wizards Take Flight?
Both Chaos At Hogwarts & Wizards Take Flight were created by WarnerMedia in partnership with the creative teams at Wevr and Keylight and VR industry leaders Dreamscape Immersive.
When did both Harry Potter VR experiences open?
July 15, 2021.
Does the Harry Potter Store New York offer shipping services?
The Harry Potter Store NY is able to ship purchases from the store to any address within the continental US. Unfortunately, they’re unable to ship to PO Box or International addresses at this time. Please check in-store for current pricing.
Are Gift Cards available for the Harry Potter Store New York?
At the moment, Harry Potter Store New York does not currently offer gift cards but they’re working on making this available in the future! For the latest information visit the store’s website.
How to contact the Harry Potter Store New York? Is there a phone number?
There isn’t a phone number listed on the Harry Potter Store New York website. The best way to contact the store is to use their Contact Us form on the Harry Potter Store NYC website!
Does the Harry Potter Store offer Wi-Fi in-store?
Yes! Connect to Harry Potter Free Wi-Fi when in-store.
Does the Harry Potter Store have a Coat Check Service?
At this time they do not have a coat check service available and are unable to look after any personal items during your visit.
Can I bring my service animal to the Harry Potter Store NY?
The store welcomes all service animals.
Is the Harry Potter Store New York Wheelchair Accessible?
Yes, all entrances are wheelchair accessible and are equipped with elevators to travel between floors.
Does the Harry Potter Store NY require vaccinations?
Guests visiting Harry Potter New York are not required to show proof of vaccination.
Does the Harry Potter Store NY require masks?
Facial coverings are optional for all guests but required for both VR experiences.
What additional measures are being taken for Covid-19 at the Harry Potter Store NY?
The Harry Potter VR experiences are operating in compliance with state and local guidelines and following strict cleaning and sanitation protocols. Additional measures we are taking include:
Masks Required: For the time being, all guests and employees are required to wear a face mask before, during, and after experiences.
Staff Safety: Our show guides are required to answer a safety questionnaire each day.
Can I shop online at the Harry Potter Store NY?
Yes, a hand-selected range of products are available to purchase from the Harry Potter Shop, their UK based site.
Does the Harry Potter Store NY sell everything that is in-store, online?
No. Harry Potter New York stocks a selection of items that are only available in-store.
Can I reserve an item at the Harry Potter Store NY ahead of time?
If you would like to hold an item or check availability, please use the contact us form on their website, and a member of the team will respond to you.
Can I buy online at Harry Potter Store NY and pick it up in-store?
The Harry Potter Store NY does not currently offer pick-up in-store services for purchases. If you would like to pay for an item ahead of time, please purchase directly through their website and the item will be delivered to the home address provided.
I lost an item at the Harry Potter Store NY, how do I check if it’s been found?
The Harry Potter Store NYC retains all lost and found items in store for a period of 30 days. To check if an item has been located, please fill in an inquiry form using the link on their website here, and the team will look into this for you.
What is Harry Potter Store New York’s return policy?
You have 30 days from purchase to return to the store with the item and original receipt for an exchange or refund. Your refund will be issued to the original payment method as shown on your receipt. Without a receipt, the store may offer an exchange at the current selling price. Products must be returned in the original condition and packaging unless faulty.
For more Harry Potter Store New York FAQ’s check out their webpage here!